Fashion Targets Breast Cancer: what does fashion mean to you?

We were very flattered to be asked to be involved in this years Fashion Targets Breast Cancer campaign as we and had lots of fun making the video (eat your heart out French and Saunders!).

Fashion Targets Breast Cancer was established in 1994 by Ralph Lauren after his friend and Fashion Editor of the Washington Post, Nina Hyde died of breast cancer, and has raised riased over £11.3 million in the uk since then.

This years campaign which launches today, aims to raise over £1million for Breakthrough Breast Cancer’s pioneering work, through the sale of a dedicated fashion collection available from retail partners M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, and Bottlegreen. With 30% of each product sold going to the charity.

The ‘Fashion is’ campaign asks what does fashion mean to you and a group of industry insiders, designers, journalists and bloggers were invited to share their fashion stories. Take a look at the YouTube channel to see some of the other videos.

Check out the Fashion Targets Breast cancer site and follow them on Twitter. And we’d love you to know know what fashion means to you?

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