If we’re not all too sick of wedding references, I’ve just been sent a sample of the new perfume from the hard working team at the British perfume house Grossmith, it’s called Betrothal.
Much like Grossmith’s other three smells this new one, launched last week, is a proper perfume; a warm, rich, jasmine and rosy floral with a silky after glow. Really lovely. And very grown up. In fact I think maybe a bit too grown up for young brides, this is rather suited to more confident, mature brides, perfect for our market.
Buying for brides, particularly 35+ ones, is tricky as often they have everything anyway, with firm views on what they will and wont let into the house. Buying perfume can be risky too, but this one is rather beautiful and could be a fabulous alternative to a cut glass decanter. I bet no one else will think of it.
I love the idea of scenting the happy occasion too, the bride could then wear the perfume on anniversaries to remember the day (if she doesn’t adopt it as her daily perfume), smell and memory being so strongly linked.
Of course what happens if there is a divorce I don’t know, but hey! One step at a time.
Betrothal was launched at Roja Dove Perfume on the fifth floor at Harrods last Friday and will be at Fortnum & Mason and Les Senteurs in London by the end of the week. Ask for a sample bottle and go spray a bride-to-be.
Do you know any 35+ brides then? Do tell where they find their 35+ (or even 45+) potential grooms (with intelligent conversation, sharp wit, good table manners etc) because I'm dammed if I know!
Oh Jude, that's a VERY interesting subject, dating after 35 and where to find a suitable bloke is a hot topic of conversation with my single girlfriends and I feel we should be covering dating after 35 on the site, as more of us are single later now.
Ypou could take India Knight's advice and hang about The Connaught hotel (her heroine does this in her book Comfort & Joy).
Maybe we should gat a dating correspondant?
You're so right, there are so many more of us single women of an age out there nowadays. I'm just stumped where all the corresponding men are – even allowing for the 51% female/49% male ratio in the UK and all those lovely but totally unattainable gay guys (what a waste Tom Ford) they should be lining the streets. Watch out the Connaught is all I have to say!
A dating correspondant sounds a very good idea…