You, dear reader, are either going to be the type who loves (me) or hates (Jane) the idea of shopping at TK Maxx.
For me it’s highly enjoyable, top end rummage-retail, just like shopping in a jumble sale, charity shop or vintage market -not for everyone, but for those with the time, a bit of experience and the confidence to pick out what they like, it’s a fashion treasure hunt. Just as I love foraging around charity shops for fabulous finds, so I can happily spend a whole morning checking out what TK Maxx has to offer in my local (Kew Retail Park) shop.
Stripped of all display and merchandising, TX Maxx stores are like fashion’s barest bones; rows of starkly presented stock, brutally set out by category and then size and with nothing but your own sense of style and brand awareness to help you. Although this is too terrifying or just far too much effort for some, I know, as does any other regular TK MAxx shopper, that lurking in the relentless plastic hangared hell is a fashion jewel, a little gem of sartorial fabulousness that is not just your size, your style but a bargain basement price too.
Being an ex merchandiser I am familiar with the maths and margins behind a the ticket price. I find it hard to pay full price for anything (despite my reputation) because I know how much profit is in the equation. Call me mean, but if you like beautiful fabrics and want clothes that are well made, you often have to pay, so any chance to buy well at a lower price is a good thing in my books. Which is where TK Maxx excels.
As experienced shoppers, we are well positioned to get the very best from this type of treasure-hunt shopping. We can spot good quality fabric with one stroke, know our style and what suits us and often it’s the lovely, timeless classics you can get if you look carefully that swings it for me. This week TK Maxx has asked us to pick some of our favourite pieces from the store to show that you can dress very well for considerably less. Over the last week or so we’ve features some pricey brands, this week we’ll show that you can dress beautifully on a tighter budget with no compromise on quality.
To do this post I was given free run of my local store…I could pick my favourite pieces to show you all and I had the best fun, there’s a daily delivery of new stock at every store. I got a bit carried away with selecting, there was so much good stuff and all this week I’ll be putting up my pick of the day.
We’re starting with my most expensive pick, this highly covetable super-soft cord jacket, fully lined with lovely suede trims on the cuff and elbows and nice big pockets, perfect as a weekend jacket for browsing your local farmer’s market. It has a casually elegant, softened-by-years-of-wear look to it which I love and is also a great fit, I’m not allowed to mention brands, but this one is right up there in the top strata of luxury. Originally over £400, it’s yours for £99.
This is a sponsored post
Check out the new TK Maxx autumn campaign here
Style Tour dates for TK Maxx as follows
Wednesday 18th September- LIVERPOOL
Tuesday 8th October-LEEDS
Thursday 10th October-MANCHESTER VOGUE NIGHT OUT
Tuesday 15th October-GLASGOW
Tuesday 22nd October- NEWCASTLE
Tuesday 29th October- CARDIFF
Images by Fraser Carr Miles