Let’s start this post with a very clear Very Expensive Klaxon…I’m not actually suggesting we all go out and buy this beautiful new Margaret Howell- Georgina Von Etzdorf collab shirt for the Margaret Howell Plus collection (now in its fourth year) because it’s £395, but it’s so lovely I’m just going to put it up so you can all look at it and linger over its loveliness. Also I think Georgina looks pretty Style Icon-ish in this image above, so we have lots to consider here.
Firstly, Georgina. When I was working at Liberty in the late 80s Georgina was everybody’s favourite scarf designer. Her painterly style and way with colour and pattern made her a big hit, I remember owning a black silk velvet jacket of hers with crimson red swirls and silk grosgrain trim and wearing it (over lycra leggings, I’m ashamed to admit now) practically to death. it was generous in shape (actually slightly sack-like) and after I was done with it, my mum had it and worked it hard. I’m not sure where it is now, but I bet it’s still being loved.
I wondered what had happened to her, there’s been a big gap since her high-selling days of the 80s and early 90s, it appears she returned to painting and this collaboration seems to be the first fashion-y thing she’s done for a while.
Here’s what Margaret Howell said of Georgina when the shirt launched last week….
“When Georgina came through the door of our studio clutching a packet of West Country biscuits and an old pyjama jacket, her face beaming, brimming with enthusiasm, I realised little had changed since I first met her at her degree show in 1977. I was impressed then by her colours and painterly approach’.
The shirt is a bit of a dream shape for working in, as it has a pocket big enough for a good size note book, pencils, biscuits and…well this is what Georgina said about the design,
This shirt will live on in my life, stuffed with paintboxes, brushes, sketchbook, the odd snack, a fluff-covered sweet, and general paraphernalia. I move about a lot, so I love a piece of clothing that incorporates generous pockets, a hard-wearing material, colour, texture, and is roomy enough to layer clothing underneath without compromising style.’
I am rather in love with the idea of designing stylish clothes around the concept of ‘moving around a lot’, it strikes me as very practical for busy working women. Not all working women need black tailored suits.
As well as being made in London, the shirt is constructed from a strong linen and cotton mix fabric, ideal for those of us suffering from hot flushes, as the linen will keep us cool. There are velvet and silk piping trims around the edges and printed pockets with needlecord linings. I also love the embroidered signature, much chic-er than a back neck label. The only hurdle is the price. One for the Christmas Present list perhaps?