We’re not done with the conversation around what language we use when we talk about older here at TWR. We might be making great progress on getting older women on magazine covers and heading up brand marketing campaigns but there’s still a way to go on everything else, not least on getting great fashionable clothes that don’t cost the earth.
My current issue is with the word age appropriate. Last week I met my sister on Oxford Street, where I found her looking longingly at the fashion-edgy clothes in Topshop. ‘Oh how I miss being able to experiment with fashion’ she said, ‘wearing mad stuff and bleaching my hair ridged. Now we’ve got to be all age appropriate’.
And I wondered, who made that rule up then? The one on being ‘age appropriate’? What does it look like exactly, and why do we have to toe that line?
It’s relevant because increasingly, I’m talking to women who actually want to be bolder and brighter as they get older. Isn’t this actually the perfect time to experiment with a new style, try a new silhouette, play with interesting colours? We’ve often got more confidence and through the many, many comments you’ve left on the blog, we know many of you are keen to revamp the way you dress as you get older without slipping into elastic waists and nan-cardis.
Age appropriate may need a revamp itself.
The one area where it might be fun to start turning age appropriate on its head is with make up. Don’t you love these gorgeous images from Le Monde Magazine last November, -images by Richard Burbridge- using bold dashes of colour?
The magazine feature was called The Prime of Life. (La Fleur de L’Age) and I find them thrillingly empowering. I don’t see ‘older’ here, I see dynamic, exciting ideas that, although I might not be ready to do them myself yet, I totally love the inspiration. Age appropriate indeed. What do you think?
The original Le Monde article can be found here