We Wear Perfume launches today!

Sooo… After months of fiddling about and sniffing more fragrance than is good for a girl, project perfume is finally here….We Wear Perfume is my new perfume site, a sister to TWR but sitting separately (you can jump thorough directly from the box on the right of our home page) and hopefully offering a new way to discover and talk about perfume.

Perfume is a gorgeous thing, it connects strongly to memory, romance, sadness, joy and a whole host of other exhilarating emotions. You can pick a perfume to match or improve how you feel daily, creating your own scented comfort blanket to help you face the world. And it doesn’t require you to be thin, beautiful or young to smell its best, in fact I think older people appreciate how to use perfume most effectively, by understanding its power to bolster your confidence as well as intriguing those around you.

It was while we were having our first Scent Salon (with Odette Toilette, another inspiration) that I realised other people’s scent stories  were a lot more interesting than anything the perfume houses did to promote their fragrances.

Participants brought along their own fragrances for a scented show-and-tell and the stories they told about how and why they’d chosen their perfumes were fascinating. We all tried each others scents and even went on to buy the ones we’d tried, thrilled that we’d discovered great new smells. This was my lightbulb moment, why not write about interesting and stylish people’s scent stories? So thank you to everyone who came to our Scent Salon!

Most of my favourite fragrances have all been found through other people wearing them and many of my interviewees found their favourite perfumes the same way, almost by accident.

Personal perfume stories from other people were a great way -perhaps the best way- to discover new smells. I love talking to people, so why not get them to tell me their personal perfume adventures? The result is a journey of varying emotions, humour and enlightenment in perfume knowledge as well as being down right useful in pointing you in the direction of some beautiful smells.

So take a look and see what you think. We’re on Facebook and I put what I’m wearing every day up on Instagram as Today I’m Wearing, and of course on Twitter, so follow me! .

We Wear Perfume