Ingesting collagen is officially a ‘thing’ particularly in Japan where a growing number of supermarkets are selling collagen enriched food and ‘beauty restaurants’ are adding collagen to their menus.
In the UK Bompass & Parr have created an anti aging gin – called Anti-AGin – which claims to contain ignitible and “age-defying” botanicals such as chamomile, tea tree, nettle, witch-hazel and gotu kola along with the traditional gin base botanicals of juniper, coriander and angelica root with a cardamom finish.
Marketed as a drink “for those who want to stay young but don’t want to give up drinking gin”, the Evening Standard spoke to Dr Vishal Patel, the founder of Islington-based dental and skin clinic, dental skin to check out its credentials.
“The anti-aging industry is comparatively very young and although manufacturers might claim otherwise for obviously promotional purposes, there haven’t been any studies that support the long-term anti-aging effect of these ingredients.
“What the industry needs is independent research that demonstrates significant statistical differences. We actually tell our patients to avoid alcohol entirely both immediately before and for 48 hours after treatments, given its dehydrating properties.”
So a load of old b……s then – but if you fancy trying it – it costs £34.99 and you can buy it at the drinksupermarket.com.