One of the slightly more acceptable things about the economic downturn and the rise of internet shopping is the fact that we are going off big box, indoor shopping centres. It might be something to do with Mary Portas and her Save the High Street campaign, or that the charm of visiting a soulless, car-park ringed indoor warehouse is wearing thin. Whatever the reason, I am thrilled. Give me a high street over a shopping mall any day and if I had to chose my favourite London high street, Regent Street would certainly be up in my top three. When we were asked to do a sponsored post celebrating Regent Street and its new social media hub, it was a no brainer.
Why would anyone choose indoor shopping or even the internet over the gorgeous architecture, the sheer grandness of scale and the glorious selection of stores that Regent Street offers. The last decade has seen a huge rebuild in Regent Street, due to major investment from the Crown Estate (the Queen owns all but two of the buildings in Regent Street) and now it houses most of my favourite stores. From Anthropology (best windows) to COS (best clothes) and Uniqlo (best down jackets) to Burberry (best fancy digital interior). There’s a gorgeous new Penhaligon’s store you must see if you are a perfume fan and at fashion week we were introduced to the new Superdry beauty range, just launched in the brand’s Regent Street flagship. We’ve also written about Brasserie Zedel before and I defy you to visit without voting it one of the best quality, bargain meals in London.
Just opened is my new-current-fav-store &Other Stories, the H&M backed clothes and accessory brand. When you remember what the store was BEFORE what it is today (it was the biggest Laura Ashley store ever opened back in the 80s, then it was a Mamas and Papas, I was at both openings- which makes me ANCIENT) you can’t help feel a bit of nan-nostalgia over how things have changed, but Regent’s Street really is looking the best I’ve ever seen it.
I’m also impressed with the new Regent Street Hub that has been created to tap into how we all now use social media when out shopping. You can sign in to the community via the an app (worth downloading if you are a regular Regent Street shopper) or just go online to the Regent Street Website to find out what’s going on. I’m all for an efficient shopping hub and it’s visionary of the Street to link together and tap into the consumer’s new shopping habits, to find out more go to the 24/7 home page.
This is a sponsored post