Odd Molly is fast becoming one of our favourite brands. Founded in 2002 in Sweden by Karin Jimfelt-Ghatan and Per Holknekt they have stuck to their original philosophy 'to let uninhibited design intuition lead the way, bringing forward a fabulous and positive message to women,'
A unique combination of eclectic print, pattern and intricate detail inspired by folk art, the range retains a cutting edge aesthetic without slavishly following fashion and appeals to all ages (just ignore the knitted leggings!) The website is gorgeous, but unfortunately you can't buy from it.
Odd Molly is stocked in 38 countries and they have recently opened their first retail venture in central Stockholm. With plans for a skin care range in Autumn 2009 and an eye-wear line in spring of 2010, Odd Molly is definitely one to watch.
114 46 Stockholm