We love both Liberty and Target, the US based mass market value retailer, so when the two announced that they were to link up and sell stuff, we knew it was going to be fun. Amanda turned up on the opening morning (yesterday) in London with TWR reader Lorna and pretty much raided the place.
It's a lovely pop-up shop, the range is being sold in the small bit of the store that faces Carnaby Street and it feel very cheerful and bright, what with the strappy sun dresses, printed watering cans and sweet pastel cake stands all making it look very spring like. It's a big print season, so full marks to Liberty for offering us prints at a cracking price and there is a lot of nice stuff to choose from.
The plastic printed plates are fab value and gorgeous. Lorna is going to attempt to replicate the wall display Liberty has created behind the check out on her kitchen wall. The helpful staff showed us how they'd done it (proper plate hooks) and as the plates are lightweight, it should be reasonably simple. The plates range from £5 for the small ones to £20 for the trays and there are also matching printed plastic glasses, lovely for summer picnics.
The clothes are all made from Liberty-lite versions of classic prints, made up in cotton or surprisingly nice quality polyester (which is indestructable, isn't it?)
If we had to gripe we'd say there was just a wee bit too much strappy-ness for our TWR needs, lots of ruffles and shoe-strings and baby-doll nighty styling. However, we did find the perfect smock top (below) at £30, which is a brilliant just-covers-the-bum length and the best (and most comfortable) flip flops we've seen for ages, with soft fabric straps (bottom pic) at £15.
However, be warned all, this is a very good value range that wont last forever, those really keen to buy should head down to Liberty ASAP. The range does appear to be available on line, so if you can't pop down to the store then go there fast and even better, the range is also available at Target in the US for our Stateside readers (in fact they are ahead of us as it launched a couple of weeks ago, check out what Kay from Mason Dixon knitting thought of it here) and it's nice to be able to share!