Last week I spent a lot of time looking at the future of store design and display at Euroshop, a once-every-three-year show held in Dusseldorf, Germany, about all things retail. It’s exhausting but fascinating, especially if you are mad about retail as we are and I was there with the trend forecasting agency Stylus.com.
I came across many wonderful things, but none made me laugh quite as much as The Ugly’s collection of mannequins from Dutch mannequin supplier Hans Boodt. When I asked about them, the spokesperson said ‘we’re not all perfect, not everyone looks like a supermodel, these are more of a reflection of reality’. Apparently the mannequins -which I might add are beautifully made -have sold to a few retailers already.
Now, I whole heartedly support the idea of more realistic mannequins, if you’ve been following the comments on our post on Fashion Week Models you’ll know we’re not keen on showing unsuitable role models for women of any age. But seeing what reality actually means in solid fibreglass (including underwear) is not as pretty as I’d have hoped. What do you think?