Christmas sweaters: it’s a trend!

A couple of weeks ago I noticed not one, but two rails of rather worrying tops in my local Beyond Retro. The tasteless bright red and green jumpers and sweats were decorated with tacky festive graphics, Christmas themed applique and embroidery, and Nordic inspired intarsias and fair isles. They were the jumpers loved by by the tv presenters of my childhood, who played the guitar in a rocking chair, in a fake log cabin in Shepherd Bush.

The Val Doonican/Andy Williams Christmas special was quite an event in the 70’s and the Christmas sweater represented a kind of American inspired Yule tide glamour, that we snow free Brits could never hope to achieve! The ‘holiday sweater’ was an aspiration we could only dream of.

Fast forward to the 80’s and the Christmas jumper had well and truly caught on, as Gyles Brandreth brought hand knitting to the masses on GMTV and made it mainstream! The festive sweater was no longer a thing of mysterious beauty and was on a par with knitting your own toilet roll holders and wearing sweatshirts displaying pictures of your pet!

The Beyond Retro selection

But the fickle finger of fashion has declared the Christmas jumper is hip again and it has been adopted by the young and fashionable and taken to another level of ironic coolness. While out and about in Shoredtich this week, one could hardly move without bumping into a group of socially networking/digital/creatives, on their Christmas nights out – all wearing – yes you’ve guessed it – Christmas sweaters!

So if you have one lurking at the back of your wardrobe, drag it out and wear it on Christmas day. Your family will either declare you super cool or completely insane! Or better still, get each member of your family one. I actually quite like these bad boys from Top Shop!

Now everyone sing along ♫ We’re driving home for Christmas……………………………….♫

Top Shop 'Holiday' sweaters


  • I just can’t do it how ever cool it might be. It’s like your Dad dancing at the disco, or New Jersey big hair. They HAD their moment! GG

  • Jane says:

    I tend to agree GG, think I might steer well away form this one! Jx

  • Jude says:

    I agree – ironic on the young but could be mistaken as serious, and therefore naff, on us oldies!

  • Sue says:

    Aahh : I was about to say I don’t care how fashionable they are, I think they are awful. It’s even worse when they cost several hundred pounds on Net-A-Porter. I think I’ll stick to Brora…Sue

  • Rachel says:

    This is BRILLIANT. I was sitting over here wondering what to wear to our big family get together on Christmas day. I think this is perfectly pitched for a christmas comfy day.

  • Pauline says:

    I agree with GlamorousGlutton; they might be trendy, but don’t tell me they look good on anyone! Unless you go to a ‘Come as a nerd’ fancy dress party.

  • Jane says:

    send us pics Rachel if you do! Jx

  • When I was a teenager, I used to always go round to my friend’s on Boxing Day. One year her mum knitted me a Christmas jumper, it was hideous but I felt obliged to wear it. Never again.

  • Jane says:

    So it’s a firm NO then from TWR readers on the Christmas sweater – phew! Jx

  • Jodi says:

    The “Ugly Christmas Sweater” trend is one to find the most obnoxious sweater and wear it to a party/contest. I truly believe that for we women of “a certain age” this trend will just look like we dug deep into our own closet and are wearing “old” clothes.
    I think it is a trend for ironic youngsters. I stand by the old adage that if you wore the trend the first time around–you probably ought to skip the revival–like slouchy socks and legwarmers and side ponytails.

  • Great to see our jumpers being copied by Top Shop. Would they like us to go onto their stores and steal the stock?

Leave a Reply

Your email address will not be published. Required fields are marked *