Wool and the Gang was created by Aurelie Popper and Jade Harwood, who met at Central Saint Martins and wanted to create a knitwear brand that was sustainable yet fast. Their hand knitted collection is made by a gang of global, home based makers and along with their Knit Kits, everything they create is unique and produced in an ethical way.
This Christmas they have got together with Save the Children and the British Fashion Council and asked 14 British designers to create bespoke designer jumpers to be auctioned in aid of Save the Children’s Christmas Jumper Day on Friday 13th December.
The Wool & The Gang hand knitted jumpers have been customized in each of the designers own unique style and are on display at the Village at Westfield, Shepherd Bush.
If you fancy owning a specially created sweater by designers such as Burberry, Henry Holland, Vivienne Westwood, Paul Smith and Alexander McQueen, to name but a few. You can bid from now until the 28th of December, by simply paying £1.50 and texting the name of the designer to 78484.
The nice thing about this auction is that it isn’t just about the highest bidder as the lowest unique bid that only one person makes, wins
Save the Children ambassador Erin O’Connor said, “I’m thrilled to launch the Woolly Big Text Auction for Save the Children’s Christmas Jumper Day. It’s a great cause and the proceeds will help stop the needless deaths of children in the poorest countries around the world. It was great fun customising my own jumper with the team from Wool and the Gang and I encourage everyone to bid on these fabulous designer jumpers and wear their own festive knit on13th December.”
My favourite jumpers were the dip dyed pink one from Giles, which manages to combine a gorgeous sweater with a statement necklace, the fun cartoon number from Sibling and the 3D Christmas decoration style from Mary Katranzou.
This is for a great cause and the unique bidding system, makes it feel like there might actually be a chance of winning – so go on, have a go.You can see all the jumpers available in more detail here.