Tipped off by TWR reader Dinah Hall we love the look of Old Town, a reassuringly trend free clothes website selling useful and beautifully made items with a wholesome, slightly nostalgic air. If I tell you that a couple of the designs are sold at one of our favourite home stores Labour & Wait, it might help some of you get a fix on them.
The company has been steadily producing made-to-order clothes for ten years (they are not made-to-measure clothes please note) and is based in Holt in Norfolk, We asked Marie Willey, co founder, to explain herself.
Marie “Old Town is run by myself and my partner Will Brown, he designs the clothes, logo’s , website and I do the selling and managing production. We produce about 70 garments a week using local machinists and have built up a niche market business which is thriving and is growing all of the time. The garments are simple and durable with a nod to traditional workwear but not meant to be re -creations of the past.”
TWR Can we order from the website?
Marie ” Yes, we don’t carry stock, consequently garments are made to order (but not made to measure) and this takes approx 4-6 weeks.
TWR What would you recommend for first time buyers from Old Town?
Marie “The new Mabel jacket is a good one in cord or tweed, the Bungalow dress in cotton drill, but we don’t do the trousers through the post as they need to be tried on at the shop. Oh and the Raglan coat in the Cambridge Blue or Camden Green flannel, that is a brilliant shape.”
TWR One of my favourite things on your website is the newspaper, Piccadilly Pleasures, it’s hilarious and also fascinating…
Marie “The newspaper is a bit of fun and designed to be very low key marketing , we thinks it’s nicer than sending out catalogues and we get a fantastic response to it but it is very time consuming to produce.”
For those of you who live near Holt, Old Town is at 49 Bull Street, Holt, Norfolk NR25 6HP.Tel: 01263 710001 (Tuesday to Saturday)
The website, with its lovely graphic design, is here