I have been immersed in beauty trends for a couple of weeks as part of the day job and jolly interesting it was too. Naturally there was perfume involved and I enthusiastically stuck my nose into a multitude of new smells, all in the name of research. One of the most interesting new perfume ideas I sniffed was Blood Concept, by Antonio Zuddas and Giovanni Castelli, which rejects the traditional perfume idea of smelling like a floral bouquet and hits home with the altogether more shocking notion of smelling like blood.
There are 4 perfumes, O, A, B and AB which refer to blood groups and I tried them with a group of teenagers this weekend (two girls and two boys) and we (mostly) liked all of them. None of them really smell of blood, they are supposed to have a lingering waft of metallic in the wake, which they do a bit. My favourite was O, which has a smokey thyme and leather fragrance that beds down to be warm and quite sexy. We all started off liking B until one of the boys said he could detect the tiniest trace of Mr Muscle. A smells of tomato leaves and basil and was a hit with me and the girls and we all thought AB harsh at first (gravel and swimming were the words used) but this is much nicer when it settles and would make a nice summer smell. They are interesting and very different and perfume enthusiasts need to check them out at their earliest convenience. I also love the medicine stopper bottles, the whole range is available at Liberty.
But the biggest gush of enthusiasm was expressed by the girls over Juliette Has A Gun’s new fragrance Romantina, which is a floral delight, using teenage friendly orange blossom, jasmine and rose mixed with a punchier splash of patchouli (the current go-to addition to all youthful smells apparently). After the more sophisticated Blood Concept sniffing, this really hit the spot for them in terms of instant attraction. Remember this when you are buying teen birthday presents next. Available from Harrods.