Upscaled Boden With The Icon Collection

At the Boden press day for autumn 2015, there was real excitement over the Icons Collections, an upscaled, limited edition range of clothes that have a vaguely vintage (mostly 70s) feel about them. The fabrics used are more expensive (although TBH I’ve always found Boden to be good quality on everything) and there’s been careful attention to style details and finishes.

To me, it felt like a ‘premium’ range, chance for the design team to do some trend pieces (we love Boden but you could hardly call it cutting edge) and bring in some classic British design styles in good fabrics that you sense they’ve been keen to get their hands on. Like the Hyde Parka, at £399, below, for example.

The Spitalfield’s Coat, above, is £399, both are pricey for Boden but the coat is made from luxury mohair sourced from a British manufacturer and the Parka has an internal detachable, orange quilted gilet. Boden also makes up to XL of course too.


We were asked this week by the Women’s Hour team to comment on 70s fashion, sadly we couldn’t go on the show due to timings, but we would have said that if you were a grown up who remembers the trend the first time round, you might like to go easy. And buy carefully. The tan suede St Martin’s skirt below, at £199, is a nice starting point for the trend. I like it styled with the converse-style trainers too.


And if you fancy a midi skirt (just using that term ages me…) then the below navy Brigadier Skirt at £149 was flattering, the front split added a bit of sexiness, another word I wouldn’t normally associate with Boden.


I know that there will be very few of each item made, so if you like the look of any of the above – there are more styles on the Boden website -move fast. How do you feel about premium ranges? There are a few around at the moment, are you prepared to pay more for something a bit special?

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