One of the reasons I dont like shopping in vintage stores is because somewhere in the back of my mind I think I am still going to be able to pick up something fabulous in a charity shop or car boot sale, like we used to, when old clothes were called second hand. It also becomes much harder to wear vintage as you get older, as there is always the danger of looking like you’re stuck in a fashion time warp. I have a fear of bumping into old college friends when wearing anything even slightly 80’s, in case they think ‘oh dear how sad, is she still wearing that look’!
Trailing through rack and racks of stuff to find what I want is not my idea of fun and generally vintage shops are ‘all about the rummage’. In short I want my clothes to be curated and merchandised, even if they are ‘second hand’.
However after visiting Blitz, a new vintage department store this week, I might be persuaded that vintage shopping is for me. The enormous five room emporium has something for everyone, from books, a vintage record department, a huge selection of clothing and accessories from every era for men, women and children and a great collection of vintage homeware selected by one of our favourite East London shops, The Dog and the Wardrobe.
The shop is huge and the carefully merchandised areas mean it is easy to shop and you don’t have that feeling of chaos you often get in vintage shops. The clothing is grouped into product types and colour groups, with more than a nod to current fashion trends.
I was so impressed that I took the teen along at the weekend for another look. She loved it and bought lots. I left empty handed but was very tempted by the selection of spotty tops and will be keeping my eye on the varying selection of coveted labels such as Yohji Yamamoto, Comme des Garçons and Vivienne Westwood.
Love it, will be taking my teen in half term!
This is exactly how I feel about vintage – I don’t want to spend hours rifling through old tracksuits to try and find the one item that actually fits and doesn’t make me look like I’ve been wearing it since it was brand new! It looks like an amazing store, one for my next trip to London, for sure.