John Lewis get it right yet again, as they target their core customers, us fortysomethings for whom sophisticated technology meant a eight track and a Sony Walkman! Just the right combination of emotion and nostalgia (that Black Beauty theme tune brings back such memories, and I was that girl in the sixth form common room), without feeling we are being sold anything. That’s why we love em!!
More Stories
More Reader testers needed: Q10 Neck Cream
Our recent readers reviews of the Jeanne Piaubert Radical Firmness Serum were so fabulously well written, witty and honest, we now have beauty companies queuing up to offer us fabulous products to test – well maybe not quite queuing, but…
Fab, that iconic Black Beauty theme certainly hits a mark