Recently I had to get up to ‘expert’ speed on the beauty industry as part of the day job. I found this newly released book by Mark Tungate really useful. I love to read Mark’s writing, he’s an old colleague from WGSN days and he imparts wit and accessibility into all the subjects he writes about, however complex. This book is a great read for anyone interested in the world of beauty, how it works from the inside and what the future is likely to bring (neuro and nanocosmetics, apparently). But a warning, you may never look at that pot of ‘hope in a jar’ in the same way again.
Branded Beauty by Mark Tungate
Also available at The Book People here
