Do you ever sometimes see a photo or image in a magazine and think, ‘that’s a PERFECT look’ ? It doesn’t happen very often but it happened to me when I opened the Toast catalogue for summer this week. This image of a mash up of dots and stripes, all in navy, in a slouchy easy fitting way made me desperately want to recreate the look myself.
One of the reasons I fell for it was, I think, the atmosphere created around the catalogue and the photo shoots. I know we’ve mentioned this before, but Toast do this really well and I find I’m getting increasingly tired of the highly commercial Get The Look shots detailing exactly where the clothes are from.
Sometimes it’s nice to just imagine how you could create something similar rather than assume you must go and buy it. Putting a great look together needs inspiration and a bit of creative dreaming.
What do you prefer, ‘get the look’ informative or ‘inspiringly aspirational’ images?