We wouldn’t call ourselves experts when it comes to blogging, but then again we are not exactly amateurs either. Almost three years of daily blogging has created a large and loyal group of readers and we consider ourselves fortunate to have formed a community of enthusiastic, engaged and like minded women.
We have met some really amazing people over the last two and a bit years and could attend parties, press launches and events pretty much every day/night of the week if we wanted to, but we choose what we cover carefully. As our blog has grown and developed we have had lots of interest from people who would like to collaborate with us and slowly we have worked out what we do and don’t want to get involved with. Even if we barely earn a penny from writing the blog, the fact that people are interested makes us think that at some point in the future, there may be a way of blogging full time and making a living from it. But we are in no rush and the time and people have to be right before we move onto the next stage.
Over the last few months the interest in bloggers has moved up a notch with big companies employing us to manage their online presence, write content and offer them an insight into social media. At last, big brands and retailers are starting to take us seriously and have realised that asking an intern to write their blog (hello – the blog is the voice of the brand!) might not be such a good idea.
Bloggers themselves are becoming commodities and brands, either by collaborating with companies to create clothing or interior ranges, posing as brand ambassadors with products that resonate with their blogs aesthetic, or curating hand picked merchandise to sell directly on their blog. They are even becoming celebrities, with Fashion blogger Bryan boy recently becoming a judge on Americas Next Top Model – which fits perfectly with his bitchy, high fashion persona.
The possibilities are endless as bloggers build niche communities of readers and become curators of a visual aesthetic, individual style and an honest point of view.
There is no doubt there are exciting times ahead and as is the way with everything, some of us will go from strength to strength and some will fall by the wayside. The important thing for us all to remember is to apply the same rules to blogging that we would to any job.
Be professional and always be nice to everyone, particularly PR’s (some bloggers could do with remembering this) they may not quite “get” online yet, but they are just trying to do their job.
Be honest and don’t just write about something because it was free. Magazines get everything for free and they pick and choose (unless of course its a major advertiser!).
It’s flattering to be asked to do things and attend events, but we are invited for a reason, so be grateful and happy to be there, but remember we are doing them a favour.
DO NOT develop a huge ego – at the end of the day we may have bigger readerships than some magazines, but no-one likes a big head and eventually that will become apparent to our readers.
Contrary to what one high profile blogger said recently – we should self edit and think about how we come across online – we do have time and it does matter!
We hope we stick to all of these rules and if we don’t we know our lovely loyal readers will let us know PDQ – watch this space!