These days brands are engaging with their consumers on many different levels. Clever retailers are extending the customer experience way beyond simply selling them stuff and creating events and collaborations which resonate with their brand aesthetic and consumer profile.
Anthropologie recently sponsered the Port Elliot festival in Cornwall, which they described as three days to celebrate “words, music, imagination, laughter, exploration, and – above all – fun”. One of the countries most imaginative arts festivals, the event hosted over 100 performances on 10 different stages from the worlds of books, music, fashion, food and film.
Festival goers could enjoy workshops with three artists who regularly collaborate with Anthropologie. Lou Rota, Charlotte Taylor and Jacqui Roche ran classes in upcycling ceramics, marbling techniques and pottery. There was also a ‘decorate your tent competition’!
Camping in muddy fields to see bands we’ve never heard of, is really not our thing, but this we could cope with!