Four years ago today we launched the Womens Room with this video – we love it today as much as we loved it then.
We started writing the blog in a time when older women were not front of anyone’s mind and we were frustrated by the lack of content, online and offline for women our age. We had grand plans to create a website (and still have) focusing on all the things we love and need to know. Put off by the amount it would cost, we decided to start a blog.
Blogging was relatively new then and not many people really understood what a blog was. Is it a website, we would get asked, and how do you make money? Everyone now has a list of their favourite blogs and in many ways they have replaced magazines for our ‘go to’ monthly, weekly or daily dose of inspiration and information. How we make money is still a very good question, and one we often ask ourselves when we are particularly busy with our paid jobs.
The Womens Room is our passion and the satisfaction we get when we receive brilliant (often very long) comments and feedback from our like-minded, clever and very funny readers, makes us carry on.
We set out to create a place for women like us, to share everything that’s great about getting older. We don’t want to look younger or wrinkle free and certainly don’t long to be 20 again (well maybe sometimes in the Top Shop changing room!). We refuse to roll over and turn into beige boring old ladies who have given up on life. We are opinionated and independant, we want to be stylish, read books and blogs, make stuff and be out and about doing interesting things – getting older makes us want to pack as much into our daily lives as we possibly can.
We often get asked how we come up with all our posts and ideas, which quite honestly is the least of our problems. We are full of ideas and just don’t have the time, energy or expertise to write about them all. We would like to feature honest, well researched information about women’s health (particularly the menopause), aging parents, becoming grandparents, changing family relationships, raising teenagers and managing our finances as we get older. We would also like to feature interviews with female politicians, educationalists, writers/authors and social commentators – the kind of stuff we like to read in the weekend supplements, but targeted at our community.
We would also love to make that Womens Room fantasy shop happen. Retailers and fashion brands have started thinking about our age group, which is great, but there is still a long way to go, the potential is huge, our demographic is growing and we have money to spend – watch this space.
Over the last four years our readers have grown from 20 of our best mates, to thousands and thousands of our new best mates, reading every day. The opportunities we’ve had and the people we’ve met have been inspiring and challenging and made us feel very lucky to be part of a growing movement of women who challenge the perception of growing old and turn it into something that’s aspirational and exciting.
Remember – Old is the new young. Here’s to the next 4 years!