Middleagemum.com: Land Rovers are the new middleagedad’s middleagecrisis car

land roverIt used to be a Porsche, didn’t it? the car that all men were supposed to buy or lust after when they reached middleage and realised life was slipping by and still no sign of the career as a Rock God, or whatever. Well, I’m telling you, the Porsche is SOO yesterday. The new car of choice for the middle-class, middle-age menopausal bloke is a Land Rover.

I say this with confidence because middleagedad has JUST has bought himself one. And he is 55. No, we don’t have a farm or need to move livestock around. Neither has he taken up tree-surgery or any other job that might justify a big, diesel guzzling giant with a roof rack strong enough to strap cows onto. His tenuous link to logic is that now he is an artist (student) he needs to move big canvases around (too and from college, no one’s actually bought anything yet) and as he works mostly in ‘found’ materials, it will be useful for lugging junk home (joy…more clutter).

The car hardly squeezes into a London sized parking space outside the house, dwarfing everything around it like an embarrassed elephant and the tragic thing is EVERY middleaged bloke that walks by looks longingly at it. Blokes out with their kids slow down, jaws sagging slightly, and I swear a few of them have ‘hand twitch’, where if they had been braver, they would have stroked it.

When Middleagedad takes it down the dump (which he loves to do) men shuffle over to him and tell him stories of either how they’ve always wanted one, or that they used to have one and intend to get one again in the future. Other middleagedads have approached him at petrol stations and exchanged encouraging words, while looking longingly at it. For goodness sake, what is it about a car where you can see the rivets under the paintwork?

We asked our friend the motoring journalist Craig Thomas to shed some light -“A black Land Rover Defender is the ultimate masculine car” said Craig, who points out that the The SAS drive them. “As men of a certain age strive to find some way of living up to our dads – who built things, fixed things and spent their lives providing for their families by doing real jobs (WTF is a hedge fund, anyway?) – they look for ways to assert their outward masculinity. The Defender does this for men who feel guilty about moisturising” he explains.

“Sports cars? Great fun, but so arriviste. Real men leave them to Russians, spoilt youngsters from the Emirates, and cast members of Made In Chelsea. Who wants to be mistaken for them? Or a bloke with penis size issues? Nah, what you want is something rugged, something masculine, something that’s still built in a factory in Britain. OK, it’s not exactly quick, its driving dynamics are a little, er, basic, and its emissions are bad enough for it to be ineligible for sale in the US (and that’s saying something). But when Cameron’s Britain all goes to shit, the climate deteriorates to the extent that we’re living in a permanent state of winter (which would be like it is now) and we’re all living in a dystopian society like all those TV dramas, seeing off trespassers with that assault rifle we looted from the TA barracks, who’ll be laughing then, eh?

And I’ve driven one off-road. Properly off-road. It’s brilliant (although the Discovery does all the same things a Defender can do, but the interior’s more comfortable). There are very few things that make a modern man feel more masculine than wading through waist-high water and driving on a heavily rutted track through a thickly wooded forest in a Land Rover. Nope, I’m happy to continue moisturising, but I still really, really want a Land Rover. Even if I do live in London. I want to be able to look my ex-factory working, ex-building industry dad in the eye and feel that I’m his equal.”

So there you have it, blame the SAS and a need for a touch of outward masculinity. Whatever, I’m not going anywhere near it, give me a park-able, retro styled fiat 500 any day. Or a Porsche like Saga’s, obvs.

More of Craig’s ramblings on all things motoring can be found @craigthomas


  • Sue says:

    Well we have a Discovery but what my husband really, really wanted was a Defender.You are spot on about so much in this post.He (husband) is an engineer and very keen on being salt of the earth,practical and able to fix things himself etc (I’m not sure that he’d actually have much luck fixing the LR in reality though.there’s an awful lot of electronic whizzy things beneath the gruff exterior…). He also has an ancient, properly refurbished Saab that he can dismantle to his heart’s content.There’s quite a market in these old mechanical type Saabs amongst engineers and architects we’ve found.He gets LOTS of envious comments in petrol stations etc from other like minded types.

  • Tiffany says:

    Um, yes, this is why we have a Jeep. Because Spouse couldn’t afford a Land Rover. But one of our best friends just bought one :)

  • Marv says:

    Tell MAD I am COMPLETELY with him on this. You are on soggy ground mentioning ‘more clutter’ given your ‘collections’… And anyway, you just about do live in the country compared to some of us more urban, north-and-east Londoners. Can’t quite see MAD stripping it down and fixing it though! X x

  • Ann Lalic says:

    OK… this is where I leave the website

    I produce a programme, “Grand Designs” where I am often up a dirt track.. even then would never allow such a nonviable, non eco, cliche of a car to darken my door
    This is when too blatant product placement on your site plugs into a smug metropolitan niche that stinks, too darn niche for its own good… au revoir
    with regrets as I love the fashion stuff but hey ho…

  • Amanda says:

    Oh dear Ann we are sorry to see you go, specially if you love the fashion, but isn’t it interesting that MAD isn’t the only one with the longing?
    BTW I don’t know hwo product placement works in the TV industry, but no Land Rover’s were offered in this one, I can assure you.! A

  • Marv says:

    To add – best friend’s partner bought a Land Rover last year that is older than me. His is DEFFO a middle-aged crisis.

    I would take an 80s Porsche, slightly more London-useful than a Land Rover. I am now dying to know what car Ann Lalic drives up a dirt track…

  • Jane says:

    Love Craigs comments on this particular middle age crisis. I simply dont understand mens obsession with cars. If its a nice colour and it gets me from A – B then its fine. Why spend all that money when you could have shoes?
    PS, dont think this is just a smug metropolitan thing Ann (and deffo not a product placement thing, we would clearly say so and also never choose Land Rover) and I think you must work with my next door neighbour who also works on Grand Designs – don’t leave us!


  • Monix says:

    Won’t hear a thing against MAD – he’s my god since he took you for Valentine’s Day in the moving hotel capsule thingy and err…didn’t cross my mind that this was “a smug metropolitan niche that stinks” – heigh ho.

  • amanda says:

    haHa! Love it Mon and thanks, will pass on your comments to him…he is developing something of a fan club here, A

  • Marv says:

    MAD has a fan club because he deserves one and because he is fab. And I don’t think a Land Rover is a ‘metropolitan niche that stinks’. I’d far rather people drove a landy you can hear coming than some crappy, conscious-salving tosh like a Prius.

  • Gillian Taylor says:

    Hahaha! Oh dear someone is taking themselves far too seriously and I bet Kev has driven a Land Rover or two in his time! I had a good old chuckle about this article as I had just caught my MAD trawling the Internet for just such a vehicle – def something to do with their age! As we live in not very rural and def not smug metropolitan New Malden it prob won’t be sitting on our drive anytime soon!

  • amanda says:

    Gillian, it’s the new middleagecrisis car, I swear…Ax

  • Peep says:

    Sorry but ill admit it. I want one and I have been window shopping them for the last year. They have always been my fav car ever since went on Hols when I was a kid and friends dad had one and we all used to scramble into the back. I’m a girl. And I love them. Midlife crisis? Don’t care. Not Eco? Well they do last for 45yrs plus if you take care of them…….

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