In our ongoing quest to find shops we’d like to move into, we’re adding the New York SoHo store of Jonathan Adler to the list, which I visited when on holiday there last week.
Jonathan Adler is a talented ceramicist, interior designer and the partner of our favourite window dresser Simon Doonan. His New York Soho store has the pair’s witty and eccentric style written all over it’s colourful layout. Apart from the incessantly upbeat colours, the manifesto, painted in coordinating hues at the door, sums up nicely the mood of the store, see above left (it seems everyone needs a store manifesto nowadays, Mary had one too). We think it’s time for the word ‘groovy’ to come back into everyday word play.
The shop is a little like stepping back into a smart 60s TV set, something from Bewitched for example- with added needlepoint. The embroidered cushions are great. So are the salt & pepper sets, I wanted to buy a squirrel match holder, but Middleagedad thought it was naff, which firmly proved point point one from the manifesto.
There is a UK store now in Sloane Street, which I will head to shortly to view, although I note the prices (viewed on the UK website) are alarmingly high, in the US it’s quite a reasonably priced brand (for those who consider a squirrel match holder ‘essential’) but it leaps a level here, taking it to designer prices. The squirrel was $28 but is £42. I wish they wouldn’t do that.
The books Adler and Doonan have written are joyously upbeat reads and show you how to handle colour. quirky style mixing and a bit of home-humour with aplomb.