This weekend I popped along to look at Scoop, a new trade exhibition for top end women’s clothing, as research for the day job. I spotted As Know As, a Japanese brand I was vaguely aware of from my trips to Tokyo. It’s very well known in Japan and the brand is trying to break into the European market with its colourful and beautifully textural clothes. Fenwicks sell the scarves, but I don’t think anyone sells the clothes yet. Which is a shame because they are so lovely.
Makiko Tezuka is the brand director and looked pretty cool in her tunic dress and MBT red suede shoes, she was feeling fairly positive that she would soon land a UK stockist, I hope she does, I want that dress in yellow for the summer…..
Because everything is made in Japan -in Kyoto -the quality is terrific, with many traditional techniques, such as shrinking and felting, used to add interest and texture. The brand also works with Liberty Japan to mash up Liberty prints in unusual combos, as above.
I hope someone ends up stocking it.