‘Good value beauty’ you say, with a sceptical hint in your voice, ‘don’t you guys always pick the expensive stuff to love?’. Well, yes dear readers, we have been fortunate at TWR to have been offered some beautiful but stonkingly expensive beauty creams to try (you may remember the fab but pricey Skin Science, we still miss it) so it is really a relief to be able to talk about a range that is good, reasonably priced and can sensibly fit into anyone’s current skincare routine. It is Etat Pur.
Last week Jane and I were invited along to the UK launch to have the concept explained and given samples to trial. It’s a neat idea, in a nut shell, you go on line and tap in your skin condition/problems, and it ‘prescribes’ the best product for you. There are cleansers and moisturisers in a Skincare range as normal, graded to what type of skin you have, then things called Actives -which you use in drop form daily to target your particular problem. There’s a whole load of stuff about biomimetic ingredients (using products that have perfect affinity with the biological make up of skin) but since this is a made up word and I’m getting immune to the waffle beauty firms spew out I’ll leave it to you to believe this or not.
The reason it’s worth talking about is that it is a good product for a very good price. The moisteriser B26, for example is VERY rich, so much so that the demonstrator warned against using too much due to its intensity, which of course made me want to slap it onto my dry old wrinkles all the more. I’ve been using it all week and when the sample runs out I am going to BUY a tube, for £9.20 as I am now slightly addicted to it.
The Actives are also a way of targeting problems like dark shadows under eyes, spots, lack of radiance (THE buzz word for beauty currently) and ageing issues without changing any other products you use, they go on clean skin prior to moisturising. It reminds me a bit of homeopathic targeting and the little bottles look quite medicinal with their dropper system issuing just the right dose. We pinned the experts down and made them tell us the very best ones to use for 40plus women and they recommended the LW Hyaluronic Acid (£14.20) for ageing skin and Citric Acid AHA (£11.60) for dull complexions. I asked about teenage acne (the range is suitable for all ages) and am getting youngest teen to trial Salicyic Acid 300 (£12.20) for his spots.
The website takes a bit of navigating, try not to be put off by the clunky design, you just need to visit the left hand column with Pure Active or the Biomimetic Skincare and get a cup of tea and read through. Why beauty has got so complicated recently I really don’t know, you need to have researched to PhD level to visit a skincare counter today, at least you can do all this at home with this one.
I do like the idea of bespoking my skin care routine to factors such as what season it it (my skin is always drier in the winter hence the love of the B26 cream) and what I’m doing -there’s a before-sun booster which is very popular in France for pre-skiing prep apparently. You can use about three actives at a time, so can multi task with problems although you mustn’t use them all the time as you skin gets used to the formula. Have we any readers in France (where it launched last year) who already use it? Does anyone think that money buys you happiness on skin care, or is this value idea more trustworthy? what do you think readers?