We mentioned last week the fab film by The Future Lab, which highlights how the beauty industry is being very slow to realise that using older models in their marketing campaigns might be no bad thing, since, y’know, there are quite a few of us.
Well, don’t get us started on fashion, where the absolute terror of mentioning that a brand’s clothes might look good on anyone with a wrinkle still haunts industry executives, fearful of alienating the ‘youth factor’.
So we were thrilled to see the Czech based design duo that make up Zorya positively embrace a few beautiful grown up women in their campaign for its jewellery range this season. Don’t they look great? I am much more likely to buy something, anything, from a brand that uses beautiful models closer to my age because it feels like they’ve thought about me and what I might want.
It’s not rocket science, is it?
So here’s today’s thought for day- as a grown up woman (or man, obvs) are you more likely to buy something from a brand or store if they use inspirational images of older women to show their product? Or are you fine with using your imagination to figure out if it’s something that might look good on a person older than your daughters? Do let us know.
Also, nice jewellery, Zorya!
I love this image below….
No airbrushing here, thank you.
Do let us know what you think about using older models, perhaps we might make progress if brands read what we really think!