Now, fessing up, Lands’ End is not a brand I go anywhere near normally, as I think of it as a bit boat-shoes-and-pastel-sweaters. I don’t mean that unkindly, as the quality is good and there’s nothing wrong with a boat shoe, but even its biggest fans wouldn’t head there for interesting clothes.
The brand is hugely successful however and it has a new creative director in Becky Gebhardt, who has ideas for improving things. At the press day last week it was clear the brand has its eye very much on the Boden market, with plans to adjust its designs to be more current.
I met the Lands’ End German PR, Dorin Selle, above, at the press day, who was wearing this Fair Isle cotton mix sweater from the brand and making it look totally fab (£41.70). I’ve been admiring this raglan sleeve, Fair Isle yolk sweater style for a bit, there are a few around this season. It’s such a pretty way to wear a bit of pattern on your sweater without going all ‘Christmas Jumper’. Although it does come in red if you are that way inclined…
I liked how Dorin had highlighted the pale blue in the pattern with her chambray shirt, although its the monotone feel of the sweater that appeals to me.
One thing Lands’ End does very well is an excellent range of clothes in both plus and petite sizes, why more brands don’t do this is beyond us.