We have talked for a while about the concept of “Peak Stuff” and our desire to move away from disposable, fast fashion, to buying less but better.
Always on the money when it comes to tapping into the cultural zeitgeist, good old John Lewis are to launch a new collection which claims to be a ‘rare take on luxury with an ethos of fewer, better pieces,’
Titled Modern Rarity, the range has been designed in collaboration with Central Saint Martins-trained Palmer//Harding which is a welcome change from some retailers obsession with ‘celebrity’ designers. As we all know celebrities are not designers, but simply names to sell product – and we are far too long in the tooth to be fooled by this.
Jo Bennet – head of buying at John Lewis, worked alongside Iain Ewing, head of design, to create the collection “We set out to create a label that redefines everyday wardrobe staples in a luxurious way and Palmer//Harding felt like exactly the right partner for the first season, they share our values, loved our vision for the label and there is no better place to begin reinterpreting wardrobe staples than with the classic white shirt every woman needs in her wardrobe.”
The 90 piece collection features sophisticated wardrobe staples in luxurious fabrics and yarns, with prices starting from £50 and going right up to £550 for a cashmere coat and £900 for a shearling coat.
We didn’t get an invite to the press launch (hello JL PR?) so can’t tell you what we think of the quality and cut etc, but it sounds great – and just what we have been waiting for.
It launches in-store and online on September the 8th.