Maye Musk for James Perse

James-Perse_older-model_01

The new ad campaign for Californian brand James Perse‘s A/W 16/17 collection  features 68-year-old model Maye Musk.

A spokesperson for the 20-year-old brand says they are “trying to change customers’ expectations from the young beach set to underscore it has clients of all ages and ethnicities’.

James-Perse_grey-haired-model_06
Maye Musk says on her website  “To celebrate my 60th birthday I stopped coloring my hair, cut it short and let my natural silver color shine. The new look brought a major campaign for Virgin America, billboards in Times Square, covers of Elle Quebec, New York Magazine and Zoomer Magazine, even music videos and commercials….I love to say, ‘At 68, I am only just beginning!’”

Grey-haired-model_LOOK_11

Maye-Musk_James-PerseLOOK_04

Nice clothes and a cool older model – this is what we’d like to see more of please UK retailers.

Save

2 Comments

  • Jan says:

    The grey colour palette looks interesting but at £157 for a jersey tee shirt it’s not interesting enough for me. Sorry!

  • Michaelduact says:

    I’ve been taking cornbread hemp cbd oil through despite a while at once, and they’ve frankly been a game-changer looking for stress and sleep. The excellent part? No grogginess in the morning honourable a undisturbed, mellow perception up front bed. With an increment of, they taste outstanding, unlike some other supplements I’ve tried. I was skeptical at elementary, but after day by day using them, I can indubitably bruit about they domestics with unwinding after a long day. If you’re looking for a reasonable personality to the sniffles without any strange side effects, CBD gummies are advantage trying. Honest make unflinching you get a importance tag with third-party testing!

Leave a Reply

Your email address will not be published. Required fields are marked *