Millennial Pink and why it’s a thing!


The ultimate Millenial, Pandora Sykes wears pink on her Instagram feed

You may well have seen the term ‘Millenial Pink’ bandied about in the Guardian, New York Magazine and the Times recently.

Brands and the media are obsessed by millennials (those born between the early 80s and mid-1990s) as they are the generation that are difficult to understand – unless of course you live with them – and it seems they are responsible for the popularity of pink!


As a colour and trend forecaster I have charted the evolution of pink from its earliest days as a dip dye hair colour at Bleach in Dalston in 2010, through to its current epic proportions as a fashion and lifestyle colour. Interiors website Dezeen called it “the colour of the moment” at the recent Milan Design Week.

Pink has been all over the recent catwalks has started to hit the shops and its doesn’t look like its going anywhere soon. So here is a sneak peek into some of the pink shades to look out for, should you want to embrace ‘Middleaged Pink’ in your home or wardrobe.

Dusty Pink


Muuto Pouff – Milan Design Week 2017

USP_AngelChen_CushnieetOchs_Miu Miu

Angel Chen, Cushnie et Ochs, Miu Miu


London design brand Sé, created four rooms at Spazio Rossana Orlandi for Milan Design Week


Fetherston, Ostertag

ASOS, Zara

Bubble Gum Pink


This Pink Leaf Canopy and matching bed (Le Refuge by Marc Ange) was the most Instagrammed installation Milan Design Week 2017



Street Style, Each x Other, MSGN

Nike. Prada

08 Peony Pink

Siriano, Nina Ricci, Siriano


Siriano, Anna Kiki, Siriano

Hot Pink


The Marni Playground at Milan Design Week 2017 featured hot pink sand


Street Style, Laroche

09 Caberet Pink

Dolce & Gabbana, Joseph, Akris


This is an edited version of a post from


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