This week has been all about footwear for us and on Tuesday it was Scandinavian footwear from our favourite Swedish clog brand Hasbeens. As you know we are huge fans of their very comfortable, wooden sandals and were delighted to be invited along to the launch of their pop up shop in the Selfridges shoe galleries.
Hasbeen founder and designer Emy, talked us through the inspiration behind the range and looked so Scandinavian and fabulous, we almost missed what she was saying as we were focusing on her head to toe pink outfit, finished off with pink Hasbeens. Not only did she look great, she was also very nice (can you tell we had a huge girl crush?) and told us the collection had been inspired by 1940’s and 50’s sportswear and female heroines.
Often if a brand is created around a single style, things can go horribly wrong when they try to expand the range (I’m looking at you UGG and Camper) and they loose their original appeal. Luckily this hasn’t happened to Hasbeens, they have updated the clog range to look both traditional and contemporary and added some new shoe styles, which fit the brand profile perfectly.
I became slightly obsessed with Emy’s pink lace up boots, which she told us we could get online. They have them in other colours, but not in pink, so I suspect she had them specially made. They’re based on a high-heeled wooden sole from the 70’s and are the kind of shoes that would make the Gransnet readers very angry – therefore I have to have them!!
The Hasbeens at Selfridges Pop Up shop is open for four weeks on the 2nd floor.